Senior Associate / Assistant Manager, Digital Content & Platforms Manager

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[What the role is]
Science Centre Singapore is seeking a detail-oriented and digitally savvy individual to manage and optimise our website, mobile application and membership rewards platform. The role focuses on digital content management, platform maintenance, SEO/AEO/GEO optimisation, analytics and user journey enhancements to improve online discoverability, visitor engagement and ticket conversions.

The Senior Associate/Assistant Manager, Digital Content & Platforms Manager will work closely with internal stakeholders and external vendors to ensure seamless, accessible and high-performing digital experiences, with opportunities to contribute to digital infrastructure planning for the New Science Centre.
[What you will be working on]
1. Website, Mobile Application and Membership Rewards Management
Manage daily content updates, publishing and maintenance across CMS (including headless CMS), mobile application backend and membership rewards portal.
Configure promotional codes, redemption rules and reward listings; perform basic HTML/CSS troubleshooting and optimise digital assets.
Maintain content logs and SOPs while ensuring compliance with WCAG accessibility standards, PDPA requirements and cookie consent guidelines.

2. Digital Conversion and Customer Data Management
Monitor and optimise ticketing and booking journeys through landing page testing, user engagement analysis and conversion improvements.
Ensure accurate, consent-compliant data collection through web forms and integration with Salesforce Marketing Cloud and Customer Data Platform (CDP).

3. Quality Assurance and Platform Governance
Review stakeholder content requests, ensuring accuracy of information, promotional terms, links and formatting.
Enforce mandatory approval and quality assurance checks before promotional codes and redemption rules go live.
Coordinate with external vendors on troubleshooting, bug fixes, UAT, app store submissions, system releases and service request tracking.

4. Search Optimisation and Digital Content Development
Apply SEO, AEO and GEO principles through keyword research, content writing and optimisation of metadata, headings and image alt text.
Use approved AI tools responsibly for content optimisation and quality checks, and coordinate deliverables with external SEO/GEO specialists.

5. Digital Analytics and Performance Reporting
Monitor website and mobile application performance using GA4, Google Search Console and relevant analytics tools.
Track traffic, engagement, conversions, page speed, booking drop-offs and redemption issues, providing performance updates and improvement recommendations.

6. Digital Platform Optimisation and Vendor Management
Develop quarterly optimisation plans based on analytics, user feedback and platform requirements.
Manage vendor relationships, service-level agreements (SLAs), escalations and deliverables while supporting digital initiatives and New Science Centre platform planning.
Guide interns or temporary staff where required.

[What we are looking for]
Diploma or Degree in Computer Science, Mass Communications, Digital Marketing, Information Technology or related disciplines.
3- 5 years (Senior Associate) or 5–8 years (Assistant Manager) of relevant experience in website administration, CMS management, mobile application backend operations or e-commerce platforms.
Hands-on experience configuring promotional codes, redemption rules, app content and user deep links.
Working knowledge of SEO, AEO, GEO, basic HTML/CSS, Google Analytics 4 (GA4) and Google Search Console.
Experience managing external web, mobile application or SEO vendors and tracking deliverables.
Basic image editing skills using Canva, Adobe Photoshop or similar tools.
Familiarity with Google Tag Manager (GTM), UTM tagging, headless CMS, Salesforce Marketing Cloud, CDP and WCAG standards would be advantageous.
Meticulous, organised and process-driven, with strong attention to detail, documentation and quality assurance.
Strong communication and stakeholder management skills, with the ability to uphold digital governance standards.
Adaptable and proactive, with an interest in emerging digital technologies and responsible use of AI tools.

Only shortlisted candidates will be notified.

*Note: There is a 30 minutes written test for this role before the interview commence.

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