Director, Channel Strategy, EUCAN & International

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At  AstraZeneca ,   through Customer 2030   we are reimagining how customers discover, experience, and engage with our brands across an increasingly connected and AI-influenced landscape. We are seeking a  Director, Channel Strategy, EUCAN   ( Europe + Canada )   & International  to help shape the future of integrated channel strategy across priority markets.

This is a strategic   r ole for someone who can look across the full channel ecosystem and translate business priorities into clear, connected recommendations. Rather than focusing on a single channel, this role   is responsible for   shaping how media, web, content, search, and emerging AI-enabled discovery environments   (GEO)   work together to drive stronger customer experiences and measurable business   outcomes.

As part of our broader  AI for Commercial  organization, you will partner across regional and market teams to create scalable frameworks, guide investment decisions, and strengthen AstraZeneca’s ability to deliver integrated, customer-centered engagement across  EUCAN and International regions .

This role sits within the  AI for Commercial  organization and will work closely with regional and market commercial teams across  EUCAN and International , as well as brand teams, customer experience leaders, analytics and marketing sciences, media and agency partners, web and content teams, and medical/regulatory stakeholders.

Your Accountabilities

Lead integrated channel strategy  across EUCAN and International markets, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business   objectives   as part of our   Customer   2030 initiative

Shape omnichannel planning approaches  that help brands and markets move from channel-specific decision-making to more connected, customer journey-based planning.

Partner   across cross-functional teams , including regional and market stakeholders, brand teams, analytics, media, web, content, and customer experience leaders, to align channel strategy with portfolio and brand priorities.

Provide   strategic guidance  on how AstraZeneca’s digital presence should evolve in response to changing customer behavior, AI-powered discovery, search evolution, and the growing importance of trusted, authoritative, and well-structured content.

Establish standards, playbooks, and governance principles  that improve the consistency, quality, and scalability of channel planning across markets with varying levels of digital maturity.

Support strategic planning and investment decisions  by   advising on   channel mix, prioritization, and budget allocation based on customer needs, market dynamics, and business goals.

Define measurement frameworks and KPIs  in partnership with analytics and marketing sciences teams to assess the impact of integrated channel strategy and enable data-driven optimization.

Identify   innovation opportunities  across the evolving channel landscape, including media models, digital experiences, content distribution approaches, and AI-enabled engagement capabilities.

Work across internal teams and agency partners  to improve operating models, align   objectives , and strengthen integrated execution across initiatives with a channel   component .

Drive knowledge sharing and capability building  by promoting best practices and helping raise channel strategy maturity across regions and markets.

Essential Requirements

Bachelor’s degree

Significant experience   in channel strategy,   paid   media, web, customer engagement, or related disciplines

Proven success leading cross-functional, multi-market, or global strategic programs in a complex matrixed organization

Strong understanding of how channels work together across the customer journey, including experience spanning areas such as media strategy, web strategy, search, content ecosystems, and digital customer engagement

Specific experience in media strategy and planning,   demonstrating   the ability to plan across multi-market activities, bringing together the various teams across creative, operations and other disciplines

Demonstrated experience translating complex business and customer needs into clear, integrated strategic recommendations

Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and use of data to guide decisions

Excellent stakeholder management, communication, and facilitation skills, with the ability to influence senior leaders and align diverse partners

Experience working effectively across teams with   different levels   of digital sophistication and market maturity

Desirable Skills and Experience

Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals

Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust

Familiarity with integrated planning across paid, owned, and earned channels

Experience working with agencies, analytics partners, and cross-functional commercial teams in multinational environments

Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning

Experience in   Semrush , Adobe Analytics   and other performance marketing tools

Experience building frameworks, playbooks, or governance models that support enterprise or regional adoption

Core Competencies

Integrated strategic thinking

Cross-market leadership

Data-driven decision making

Influence and collaboration

Innovation mindset

Compliance and governance orientation

Why AstraZeneca

At AstraZeneca, we are committed to transforming how we engage customers by combining science, technology, data, and innovation. This role offers the opportunity to help define how integrated channel strategy evolves across diverse markets at a time of   significant change   in customer behavior, digital engagement, and AI-driven discovery.

You will join a team focused on shaping the future of  AI for Commercial , working across regions and functions to create practical, scalable strategies that improve customer experience and business impact.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Date Posted
11-nov-2026
Closing Date
15-nov-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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