Product Manager

免费注册后解锁"你的匹配分 vs 高分画像"与个人技能缺口。

About BYD

Our Purpose is to

build a zero-emission future that reconnects humanity with nature.

We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

The Product Manager is responsible for the
market-specific definition, positioning, and management
of vehicle products from a Chinese manufacturer in the German market.
This role bridges
product management, sales, pricing strategy, and market introduction
— with the objective of ensuring competitiveness, profitability, and strong brand perception.

Core Responsibilities

1. Market and Competitive Analysis

Conduct
price positioning analyses
based on
MSRP (list price)
and
transaction prices
.

Perform
equipment-adjusted competitive analyses
to ensure objective product positioning.

Monitor
financing and leasing offers
across competitors and align with
captive finance partners
.

2. Product Definition and Positioning

Define
product segments
and determine
market-specific specifications
in alignment with HQ.

Identify and communicate
Unique Selling Propositions (USPs)
and craft a compelling
product story
to support marketing and sales.

Define
product improvement areas
based on customer, or DEALER feedback, benchmarking, and market performance.

Ensure
price and trim harmonization
across the model range.

3. Pricing, Margin, and Residual Value Management

Develop
pricing strategies
in close cooperation with HQ and the local sales organization.

Set
Residual Value (RV)
targets in collaboration with
Sales, Fleet, and Used Car
departments.

Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.

4. Launch and Lifecycle Management

Develop and manage the
product launch plan
, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).

Oversee
WLTP certification and homologation processes
in cooperation with engineering and compliance teams.

Manage
end-of-life (EOL)
activities: phase-out planning, special editions, price measures, and
sell-out deadlines
per model.

5. Internal and External Coordination

Act as a key liaison between the
Chinese headquarters
and local stakeholders, ensuring alignment on product and pricing decisions.

Coordinate with
Sales, Marketing, Aftersales, Fleet, and Finance
to ensure an integrated market approach.

Support the marketing department with
product communication, launch campaigns, and storytelling content
.

Objectives

Ensure
competitive and profitable product positioning
within the German market.

Support
sales growth
through data-driven product and pricing strategies.

Strengthen the
brand perception and credibility
of Chinese automotive products in Europe.

Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

Strategic and analytical thinker with strong commercial acumen.

High attention to detail and a proactive, results-oriented mindset.

Excellent stakeholder management and cross-functional coordination skills.

Comfortable working in a
fast-paced, entrepreneurial, and multicultural
environment.

min. 5 years working experience

Location: Frankfurt am Main

⚑ 岗位信息收录自公开招聘页（Teamtailor），以雇主官网为准