Marketing Coordinator, Lifecycle Marketing

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At LifeStance Health , we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare. Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team! LifeStance Health Values Belonging: We cultivate a space where everyone can show up as their authentic self. Empathy: We seek out diverse perspectives and listen to learn without judgment. Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it. One Team: We realize our full potential when we work together towards our shared purpose. Benefits As a full-time employee of LifeStance Health , the following benefits are offered: medical, dental, vision, AD D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program. ROLE OVERVIEW LifeStance Health is seeking a Lifecycle Marketing Coordinator to support the execution and optimization of patient lifecycle marketing programs across email, SMS, and other owned communication channels. This role will work closely with the Lifecycle Marketing Manager and cross-functional partners to bring campaigns to life, maintain operational excellence, and help deliver personalized patient experiences at scale. The Lifecycle Marketing Coordinator will play a critical role in campaign execution, audience segmentation, marketing automation, quality assurance, and performance reporting. This individual should be highly organized, detail-oriented, and comfortable managing multiple projects while collaborating across Marketing, Data, Operations, Analytics, Clinical, and Digital teams. This role is ideal for a marketing professional who enjoys both the creative and technical aspects of lifecycle marketing and is excited about using data, automation, and personalization to enhance the patient experience and drive business growth. Consistent with LifeStance’s values, every member of the LifeStance team is expected to support each other and the mission, which may mean participating in projects and initiatives and performing functions and responsibilities not specifically outlined in this job description. KEY RESPONSIBILITES Campaign Execution Operations Execute lifecycle marketing campaigns across email, SMS, and other owned channels to support patient onboarding, engagement, retention, and reactivation initiatives. Support the creation and maintenance of automated customer journeys, triggered communications, and nurture programs. Conduct thorough quality assurance testing to ensure campaigns render correctly and function as intended across devices, browsers, and email clients. Maintain campaign documentation, workflows, calendars, and operational processes to improve team efficiency and scalability. Coordinate campaign asset collection, reviews, approvals, and deployment timelines. Audience Management Personalization Assist in audience segmentation and targeting using demographic, behavioral, engagement, and lifecycle data. Support implementation of personalization strategies designed to improve relevance and engagement across consumer and patient communications. Partner with Analytics and Data teams to validate audience criteria and campaign eligibility requirements. Maintain audience lists and suppression logic while helping ensure compliance with privacy and communication preferences. Support testing of subject lines, creative assets, messaging, timing, and channel strategies. Performance Reporting Optimization Monitor campaign performance and maintain routine reporting on key engagement and conversion metrics. Identify trends, insights, and opportunities for optimization through testing and analysis. Assist with

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