Digital Marketing Manager (m/f/d)

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WHO IS SPRYKER? Spryker was founded to address the limitations of rigid, monolithic commerce platforms by providing a modular, headless, and API-first solution. Our technology enables businesses to quickly build, scale, and customise digital commerce experiences across B2B, B2C, and marketplace models. We are trusted by industry leaders such as Ricoh, Siemens, Daimler, BOSCH, ZF, Hilti, and ALDI. Beyond technology, we offer unparalleled collaboration and co-innovation, working closely with our clients to achieve exceptional outcomes. This commitment makes us the partner of choice, even when compared to the largest competitors in the market. Read more happy stories from our customers and see what is being said about us by the analysts. As a Digital Marketing Manager , you will be an integral part of Spryker ’s global marketing team, owning the digital experiences and activation that help the right B2B buyers discover, understand, and engage with Spryker . You will improve our website journey; from page structure and landing-page briefs to publishing and iteration - while planning and optimising paid campaigns and supporting field marketing across key markets. THE ROLE Reporting to the Director Marketing , you will connect Spryker ’s website, paid media, and field activity into measurable campaign journeys. You will work with content, product marketing, design, demand generation and sales to turn business priorities into useful digital experiences and qualified engagement. This is a hands-on role for a mid-level digital marketer who is comfortable owning delivery, using performance data to make decisions, and coordinating work across teams, with a strong focus on the DACH region. You will: Own and improve the website experience for campaigns, priority topics, and key business updates. Translate supplied content and positioning into clear, engaging web pages; identify where existing pages need updating; improve page structures, user journeys, navigation, and internal linking; and build campaign landing pages using a modular or visual website builder. Manage web updates from brief to publication , working with content owners, subject-matter experts, design, and other internal stakeholders. Keep pages accurate and current, coordinate reviews and approvals, and quality-check the final experience across desktop and mobile. Set up and manage paid campaigns across LinkedIn, Google Ads, and other relevant channels. Define audiences, targeting, campaign structures, budgets, messaging, creative requirements, landing-page destinations, and timelines, working with the relevant internal teams and agency partners where appropriate. Monitor and optimise paid activity through regular performance reviews, budget and pacing management, audience and keyword refinement, and creative or landing-page testing. Evaluate the quality of resulting engagement and leads, not just clicks or impressions. Track and assess campaign results , including activity such as newsletter sponsorships, paid promotions, and other lead-generating campaigns. Use advertising, website, analytics, and CRM data to identify what is working, where there is friction, and what should be improved next. Support field marketing activities , particularly in the DACH region and other priority markets. This may include event and roundtable pages, event promotion, newsletter or partner activity, registrations, follow-up communications, coordination with sales and partners, and post-event reporting. Provide hands-on support for events when needed , including coordinating logistics, working with printers and suppliers, preparing materials, and helping with on-the-ground execution. Being based in or near Berlin would be a clear advantage, as some events require practical local support. Contribute across the wider digital marketing function as a generalist. Depending on priorities, this may include updating company and review profiles, supporting customer mailings, coordinating partner or edu

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