Marketing Manager

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Marketing Manager Location: Remote Reporting to: Director of Marketing Employment Status: Full Time POSITION SUMMARY The Marketing Manager plays a critical executional role within the Marketing Communications team at OSF, reporting to the Director of Marketing Communications. This role is responsible for driving integrated marketing initiatives from planning through execution, ensuring work is prioritized, delivered on time, on brand, and tied to measurable business outcomes. This role is for an experienced, highly organized, execution-focused marketer who excels at managing campaigns, content, tools, vendors, and timelines—while collaborating closely with other Marketing Team members, Sales, Leadership, and external partners. The ideal candidate blends creative judgment, analytical thinking, AI fluency, and sales enablement experience, and is comfortable translating technical or scientific concepts into clear, compelling communications. POSITION EXPERIENCE QUALIFICATIONS 5 years of marketing experience and demonstrated success executing integrated campaigns and multiple projects simultaneously. Experience in B2B marketing, food, agriculture, or science-based industries is a plus. Experience in small and large Event / Tradeshow organization and execution. Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Proven experience managing projects and programs rather than people, with accountability for timelines, scope, and deliverables. Demonstrated ability to digest technical or scientific subject matter and translate it for diverse audiences. Strong execution mindset with the ability to work independently and proactively. Demonstrated experience using AI tools and platforms to enhance marketing productivity, content creation, research, and analysis. Experience creating sales enablement through the development of lead touchpoints, presentations, one-pagers, product narratives, and customer-facing tools. Proven hands-on experience executing digital marketing, including SEO/SEM, email marketing, marketing automation, advertising, paid social, and content marketing with the ability to track, analyze and optimize campaign performance. Demonstrated experience with CRM systems to manage contacts, campaigns, lead scoring, and customer/prospect data. Excellent writing, editing, and proofreading skills with strong attention to detail. Professional communicator across written, verbal, video, and in-person settings. TOOLS TECHNOLOGY Required: Microsoft Office (advanced proficiency) PowerPoint power-user; capable of building executive-level and sales presentations Adobe Acrobat Pro AI tools/platforms that enhance marketing productivity CRM systems (e.g., ZOHO, Salesforce, or similar) for managing contacts, campaigns, and the sales/marketing pipeline Digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, SEO/SEM tools, email marketing and marketing automation software) Preferred: Adobe Creative Suite tools or comparable design platforms Experience with marketing automation and CRM certifications (e.g., ZOHO, Salesforce, or Marketing Cloud) and integrating CRM data with digital marketing campaigns KEY RESPONSIBILITIES Campaign Project Management Plan, organize, and execute multi-channel marketing campaigns. Manage timelines, assets, approvals, and budgets across concurrent projects. Ensure alignment with OSF’s annual Marketing Communications plan. AI-Enabled Marketing Execution Use AI tools to improve the efficiency, quality, and scalability of marketing outputs. Identify responsible opportunities to integrate AI into workflows. Performance Analysis Insights Track campaign performance and translate results into actionable recommendations. Analyze category, customer, or syndicated datasets to inform strategy. Report on CRM and digital marketing metrics (email performance, web traffic, conversion rates, pipeline contribution) to guide decision-making. Sales Enablement Support Develop pres

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