Senior Content Marketing Specialist - UK

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Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. WHAT IS IN IT FOR YOU You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits: Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…) Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays Personal development fund for courses, books, conferences, and material The annual international team-building trip, quarterly and monthly online get-togethers As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules An international team that loves to have fun at work and works hard together to accomplish shared goals JOB SUMMARY We're looking for a Senior Content Marketing Specialist to shape and create impactful, thought-leadership led content across our 6 monthly brand campaign cycles, plus additional ICP tracks as needed, while owning customer advocacy content - e.g. case studies. The right candidate understands what makes great B2B marketing content, is AI-native, takes initiative in a fast-paced scale up environment, and brings a data-driven mindset to connect strategy with business results. This person will sit within Storyblok 's Brand and Communications team, supporting marketing across the buyer journey, driving case study development, and partnering with field marketing, social, and events on content needs. They'll also help build and launch a new UGC programme and support executive communications on LinkedIn. ESSENTIAL JOB FUNCTIONS Content strategy Shape and execute content creation efforts within the Brand and Communications Team, from long-form whitepapers and blog posts to short-form landing pages and other supporting assets that require content support Generate creative, storytelling-focused content ideas that produce engaging thought leadership, staying abreast of B2B social trends and thinking beyond the 'usual' types of content Support aligning content marketing efforts with the wider Brand and Communications team functions, including PR, company social media, and executive communications via LinkedIn Conduct in-depth keyword research using tools like Ahrefs and/or Semrush to identify relevant topics and keyword groups for Storyblok content Briefing videographers and motion graphics experts to create videos for campaign tracks, events, social to name a few Optimisation and monitoring of content health of all Storyblok content via the website Customer advocacy Ownership of the case study content process, from initial ideation and customer contact, to creation and publication of the assets Optimisation and monitoring of all case study pages on Storyblok 's website Ensuring consistent quality across all case study pages by updating older case studies and coordinating with the Partner and/or Customer Success team Planning measurable outreach strategies to garner more customer success stories in response to business requirements Defining and tracking precise KPIs for all case study efforts EDUCATION AND EXPERIENCE Must haves 5+ years’ experience in content marketing or content strategy Knowledge of SEO best practices and familiarity with on-page and off-page SEO tactics Tech industry marketing experience Content reporting experience including analysing data and making recommendations Nice to haves Content marketing experience in a B2B tech scale up environment Experience developing and executing UGC programmes, particularly in B2B/tech settings Experience in a Brand and

Storyblok 是一个无头 CMS，让营销人员和开发者能够愉悦地创作，自信地发布。它使你能够在任何地方交付结构化和一致的内容：网站、应用、AI 搜索以及其他渠道。Virgin Media O2、Oatly 和 TomTom 等传奇品牌使用 Storyblok 来产生更大、更快的市场影响。你能得到什么 你将加入一家成长中的公司，在这里你可以为许多“第一次”做出贡献。此外还有这些福利：每月远程办公津贴（家庭互联网费用、电费）。入职即享家庭办公设备包（笔记本电脑、键盘、显示器……）入职后家庭办公设备升级（家具、耳塞……）或当地共享办公空间会员资格病假福利、育儿假以及 25 天年假加上当地国家法定假日个人发展基金，用于课程、书籍、会议和材料年度国际团队建设旅行，季度和月度线上聚会作为一家完全远程的公司，以工作与生活平衡为核心，你将享受灵活的工作安排一个热爱在工作中寻找乐趣、共同努力实现共同目标的国际团队职位摘要我们正在寻找一位资深内容营销专家，来塑造和创建有影响力的、以思想领导力为主导的内容，覆盖我们每月的 6 个品牌活动周期，并根据需要支持额外的 ICP 轨道，同时负责客户倡导内容——例如案例研究。合适的候选人理解什么造就了优秀的 B2B 营销内容，具备 AI 原生思维，在快节奏的规模化环境中主动采取行动，并带来数据驱动的心态，将战略与业务成果联系起来。此人将隶属于 Storyblok 的品牌与传播团队，支持买家旅程中的营销工作，推动案例研究开发，并与现场营销、社交和活动团队合作满足内容需求。他们还将帮助建立和启动一个新的 UGC 项目，并支持 LinkedIn 上的高管传播。基本工作职能内容策略在品牌与传播团队内塑造和执行内容创建工作，从长篇白皮书和博客文章到短篇落地页和其他需要内容支持的辅助资产生成有创意的、以讲故事为重点的内容创意，产出引人入胜的思想领导力内容，紧跟 B2B 社交趋势，并超越“常规”内容类型进行思考支持将内容营销工作与更广泛的品牌与传播团队职能对齐，包括公关、公司社交媒体以及通过 LinkedIn 进行的高管传播使用 Ahrefs 和/或 Semrush 等工具进行深入的关键词研究，以识别 Storyblok 内容的相关主题和关键词组向摄像师和动态图形专家提供简报，为活动轨道、活动、社交等创建视频通过网站优化和监控所有 Storyblok 内容的内容健康度客户倡导拥有案例研究内容流程，从最初的想法构思和客户联系，到资产的创建和发布优化和监控 Storyblok 网站上所有案例研究页面通过更新旧案例研究和与合作伙伴和/或客户成功团队协调，确保所有案例研究页面的一致质量根据业务需求规划可衡量的外联策略，以获取更多客户成功故事为所有案例研究工作定义和跟踪精确的 KPI 教育和经验必备条件5 年以上内容营销或内容策略经验了解 SEO 最佳实践，熟悉页面内和页面外 SEO 策略科技行业营销经验内容报告经验，包括分析数据和提出建议加分项在 B2B 科技规模化环境中的内容营销经验开发和执行 UGC 项目的经验，特别是在 B2B/科技环境中在品牌和

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