Global Digital and Performance Marketing Manager

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Aerospike is the real-time database for mission-critical use cases and workloads, including machine learning, generative, and agentic AI. Aerospike powers millions of transactions per second with millisecond latency, at a fraction of the total cost of ownership compared to other databases. Global leaders, including Adobe, Airtel, Barclays, Criteo, DBS Bank, Experian, Grab, HDFC Bank, PayPal, Sony Interactive Entertainment, The Trade Desk, and Wayfair, rely on Aerospike for customer 360, fraud detection, real-time bidding, profile stores, recommendation engines, and other use cases. At Aerospike , we dream big and deliver even bigger. Our mission is to unleash the power of the world’s real-time data with a database built for infinite scale, speed, and sustainability . If you're ready to shape the future of data, join us. The Opportunity : Aerospike is looking for a Global Digital and Performance Marketing Manager to own and execute paid search and paid social programs in-house across the Americas, EMEA, and APJ (including India and ASEAN). This is a hands-on, execution-first role responsible for building, managing, optimizing, and reporting on campaigns across LinkedIn Campaign Manager, Google Ads, YouTube, and other paid platforms to generate qualified pipeline from Aerospike 's Ideal Customer Profile (ICP). You will transition paid media execution from an external agency model to in-house ownership, enabling faster campaign optimization, deeper product alignment, and stronger pipeline outcomes. Working closely with product marketing, design, and demand generation, you will own campaign execution end-to-end, from audience targeting and ad copy to budget management, performance analysis, and pipeline results. Candidates should embody the Aerospike OUR Mindset: Ownership, Urgency, and Results , taking accountability for campaign outcomes, acting quickly to optimize performance, and prioritizing qualified pipeline over impressions and clicks. CORE RESPONSIBILITIES Paid Search (Google Ads YouTube) Build, manage, and optimize Google Ads campaigns across search, display, and YouTube, including keyword research, ad copy, bidding strategies, and budget allocation. Develop campaigns aligned with Aerospike 's two selling motions: Product Selector (database replacement) and Strategic Transformation (operational AI and real-time decisioning). Execute campaigns across Core DB positioning, competitor takeout, ABM use cases (fraud detection, recommendations, risk management), and evolving product marketing priorities. Continuously optimize ad copy, CTAs, quality scores, negative keywords, and conversion tracking through Google Tag Manager, Salesforce, and marketing automation. Manage regional campaigns across Americas, EMEA, and APJ, adjusting keyword strategies, bids, and budgets based on pipeline contribution and cost efficiency. Paid Social (LinkedIn Other Platforms) Build and manage LinkedIn Ads campaigns, including Sponsored Content, Message Ads, Conversation Ads, and Text Ads. Develop targeted audiences based on ICP industries, job functions, company size, CRM data, and ABM account lists using Salesforce and tools such as Reo.dev. Create and A/B test ad copy and messaging across audience segments, industry verticals, buying roles, and selling motions. Manage LinkedIn Lead Gen Forms, Salesforce lead attribution and routing, and retargeting campaigns for website visitors, content downloaders, and event attendees. Execute regional campaigns across Americas, EMEA, and APJ, collaborating with field marketing and BDR teams on local events and account-based campaigns. Evaluate additional paid platforms based on ICP alignment and cost efficiency. Campaign Measurement Optimization Track and report campaign performance across leads, ICP match rate, CPL, CPQL, meetings scheduled/completed, opportunities created, and pipeline ACV. Monitor cost-per-outcome metrics, including registrations, attendees, meetings, and opportunities, while measuring pip

Aerospike是面向关键任务用例和工作负载的实时数据库，包括机器学习、生成式和代理式AI。Aerospike每秒可支持数百万次事务，延迟低至毫秒级，而总拥有成本仅为其他数据库的一小部分。包括Adobe、Airtel、Barclays、Criteo、DBS Bank、Experian、Grab、HDFC Bank、PayPal、Sony Interactive Entertainment、The Trade Desk和Wayfair在内的全球领先企业，均依赖Aerospike来支持客户360、欺诈检测、实时竞价、用户画像存储、推荐引擎及其他用例。在Aerospike，我们心怀远大梦想，并实现更大成就。我们的使命是通过一个为无限规模、速度和可持续性而构建的数据库，释放全球实时数据的力量。如果你准备好塑造数据的未来，欢迎加入我们。机会：Aerospike正在寻找一名全球数字与效果营销经理，负责在美洲、EMEA和APJ（包括印度和东盟）内部拥有并执行付费搜索和付费社交项目。这是一个动手执行优先的岗位，负责在LinkedIn Campaign Manager、Google Ads、YouTube和其他付费平台上构建、管理、优化并报告营销活动，以从Aerospike的理想客户画像（ICP）中生成合格销售管道。你将把付费媒体执行从外部代理模式转变为内部负责，从而实现更快的营销活动优化、更深入的产品协同和更强的管道成果。你将与产品营销、设计和需求生成团队紧密合作，端到端负责营销活动执行，从受众定位和广告文案到预算管理、绩效分析和管道结果。候选人应体现Aerospike的OUR Mindset：Ownership、Urgency和Results，对营销活动结果负责，快速行动以优化绩效，并优先关注合格管道而非曝光量和点击量。核心职责付费搜索（Google Ads YouTube）构建、管理和优化Google Ads在搜索、展示和YouTube上的营销活动，包括关键词研究、广告文案、竞价策略和预算分配。制定与Aerospike两大销售动议一致的营销活动：Product Selector（数据库替换）和Strategic Transformation（运营AI和实时决策）。执行覆盖Core DB定位、竞争对手替换、ABM用例（欺诈检测、推荐、风险管理）以及不断演变的产品营销优先事项的营销活动。通过Google Tag Manager、Salesforce和营销自动化，持续优化广告文案、CTA、质量得分、否定关键词和转化跟踪。管理美洲、EMEA和APJ的区域营销活动，根据管道贡献和成本效率调整关键词策略、竞价和预算。付费社交（LinkedIn 其他平台）构建和管理LinkedIn Ads营销活动，包括Sponsored Content、Message Ads、Conversation Ads和Text Ads。基于ICP行业、职能、公司规模、CRM数据和ABM账户列表，使用Salesforce和Reo.dev等工具开发定向受众。跨受众细分、行业垂直领域、购买角色和销售动议创建并A/B测试广告文案和 messaging。管理LinkedIn Lead Gen Forms、Salesforce线索归因和路由，以及针对网站访客、内容下载者和活动参与者的再营销活动。执行美洲、EMEA和APJ的区域营销活动，与现场营销和BDR团队合作开展本地活动和基于账户的营销活动。基于ICP契合度和成本效率评估其他付费平台。营销活动衡量优化跟踪并报告营销活动绩效，包括线索、ICP匹配率、CPL、CPQL、已安排/已完成会议、已创建商机和管道ACV。监控每次结果成本指标，包括注册、参会者、会议和商机，同时衡量管道

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