Head of PR
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SILVIA TCHERASSI 公关负责人 在Silvia Tcherassi，我们正在寻找一位公关负责人，以领导品牌的传播战略，并加强其在全球媒体、活动和关键行业关系中的影响力。 职责 制定并执行与品牌目标一致的全球公关与传播战略。• 建立并维护与顶级时尚、奢侈和生活方式媒体的关系。• 领导新闻传播项目，包括采访、专题报道和编辑内容。……
职位描述 · 原文
SILVIA TCHERASSI Head of PR At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships. RESPONSIBILITIES Develop and execute the global PR and communications strategy aligned with brand objectives. • Build and maintain relationships with top fashion, luxury, and lifestyle media outlets. • Lead press initiatives, including interviews, features, and editorials. • Oversee product launch coverage, fashion shows, and key brand events. • Manage influencer and ambassador partnerships, including gifting and performance tracking. • Coordinate media events and press activations to strengthen brand visibility. • Ensure seamless collaboration with creative, marketing, and sales teams. • Supervise preparation and distribution of press releases, media kits, and lookbooks. • Monitor and report on media coverage, PR performance, and social impact. • Manage PR budgets, ensuring strategic allocation of resources. KEY ATTRIBUTES Deep understanding of luxury brand storytelling and positioning. • Strategic thinker with a creative and proactive mindset. • Detail-oriented, polished, and highly professional in all communications. • Passionate about fashion, culture, and innovation. Requirements REQUIREMENTS Bachelor’s degree in Communications, Public Relations, Marketing, or related field. • 5+ years of experience in PR within the fashion or luxury sector. • Established network of media and influencer contacts in fashion, lifestyle, and luxury markets. • Exceptional writing, communication, and presentation skills. • Strong organizational and project management abilities. • Proficiency in English, Spanish; additional languages (Italian or French) are a plus. Originally posted on Himalayas
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