Senior AI Creative Designer

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Description CapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting we deliver powerful, data-informed customer acquisition solutions. At CapsLock , people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core values guide our approach to building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients’ success. Role overview Our Design department is scaling its AI visual production capabilities - and we're looking for a Senior AI Creative Designer who will produce high-quality visual creatives with the primary goal of improving conversion rates . We’re looking for a designer who is deeply engaged with the fast-moving AI landscape, proactively tests new tools, features, and approaches, and is driven to continuously improve how AI is used in day-to-day creative work.This role sits at the intersection of creative storytelling, generative AI, and performance marketing - creating visual assets that capture attention and convert cold traffic across Facebook, Instagram, YouTube, Google, and landing pages: from static ads to lifestyle imagery and photorealistic human characters. You will work closely with marketers, copywriters, media production, and video editors to produce assets that are photorealistic, visually compelling, and true to client product specifications. Responsibilities AI Visual Production: Create high-quality AI-generated visuals for performance marketing campaigns across paid media channels and landing pages. Produce photorealistic human imagery, lifestyle scenes, and product-focused visuals. Work with source materials from photo shoots - enhance, retouch, and extend imagery using AI tools. Generate multiple creative variations to support testing and scaling across campaigns. Ensure consistency with brand guidelines and product requirements across all assets. Creative Iteration Testing: Iterate on visual concepts based on performance data and creative feedback. Explore different visual angles, hooks, and formats to improve conversion rates. Collaborate with copywriters and marketers to align visuals with messaging and funnel logic. Translate briefs into multiple creative directions, not just single outputs. Quality Realism: Ensure high visual quality and realism (lighting, composition, anatomy, textures). Identify and fix common AI issues (artifacts, distortions, inconsistencies). Maintain a strong visual standard across all generated content. AI Tools Workflow: Use modern AI tools and models to generate, refine, and enhance visual assets. Actively research, test, and integrate new AI tools to improve output quality. Work within structured production workflows with a focus on execution and creative output. Performance Optimization: Understand how visual content impacts campaign performance and audience engagement. Adjust creative output based on data and testing results. Support A/B testing by delivering multiple creative variants. Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment. Provide visual input during concept development and campaign planning. Ensure assets are structured and ready for use in video production and marketing funnels. Document all tasks clearly in ClickUp per team standards. Requirements Skills Background: 3-5+ years of experience in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns) 1-2+ y

描述 CapsLock 是一家全球 IT 营销公司，率先为 B2C 客户提供独特、可扩展的客户获取解决方案。我们为各行各业的客户解决复杂的销售挑战，主要服务于大型北美合作伙伴。通过整合我们在数字营销、IT、设计、AI 驱动分析、专有 MarTech 和销售咨询方面的专业知识，我们提供强大的、数据驱动的客户获取解决方案。在 CapsLock，人、技术和前瞻性创新是我们一切工作的核心。我们的核心价值观指导我们构建和完善内部产品生态系统，以支持盈利的获客模型、灵活扩展和优化运营。我们多元化的全球团队精通 10 多种语言，以开放协作和新想法交流为动力，不断突破边界，确保客户成功。职位概述我们的设计部门正在扩展其 AI 视觉制作能力——我们正在寻找一位资深 AI 创意设计师，负责制作高质量视觉创意，其主要目标是提升转化率。我们正在寻找一位深度参与快速发展的 AI 领域、主动测试新工具、新功能和新方法，并致力于持续改进 AI 在日常创意工作中应用方式的设计师。该职位处于创意叙事、生成式 AI 和效果营销的交汇点——制作能够吸引注意力并转化冷流量的视觉素材，覆盖 Facebook、Instagram、YouTube、Google 和落地页：从静态广告到生活方式图像和逼真人物形象。你将与营销人员、文案撰稿人、媒体制作和视频编辑密切合作，制作逼真、视觉上具有吸引力且符合客户产品规格的素材。职责AI 视觉制作：为付费媒体渠道和落地页上的效果营销活动创建高质量的 AI 生成视觉内容。制作逼真的人物图像、生活方式场景和以产品为核心的视觉内容。处理来自拍摄的源素材——使用 AI 工具进行增强、修图和扩展。生成多种创意变体，以支持跨活动的测试和扩展。确保所有素材与品牌指南和产品要求保持一致。创意迭代测试：根据效果数据和创意反馈迭代视觉概念。探索不同的视觉角度、钩子和格式，以提高转化率。与文案撰稿人和营销人员协作，使视觉内容与信息传达和漏斗逻辑保持一致。将简报转化为多个创意方向，而不仅仅是单一输出。质量与真实感：确保高视觉质量和真实感（光照、构图、人体结构、纹理）。识别并修复常见的 AI 问题（伪影、失真、不一致）。在所有生成内容中保持强大的视觉标准。AI 工具工作流：使用现代 AI 工具和模型来生成、优化和增强视觉素材。积极研究、测试并整合新的 AI 工具，以提高输出质量。在结构化生产工作流中工作，重点关注执行和创意输出。效果优化：理解视觉内容如何影响活动效果和受众参与度。根据数据和测试结果调整创意输出。通过提供多种创意变体来支持 A/B 测试。协作：与营销人员、文案撰稿人、媒体制作和视频编辑密切合作，确保创意一致性。在概念开发和活动规划期间提供视觉方面的意见。确保素材结构清晰，并可用于视频制作和营销漏斗。按照团队标准在 ClickUp 中清晰记录所有任务。要求技能背景：3-5 年以上设计、视觉内容创作或创意数字营销经验（付费社交、社交媒体内容、效果营销活动）1-2 年以上

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