Insights Analyst, Implementation & QA

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OVERVIEW A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR . This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR. Application Deadline: Please submit your application by 5:00 pm EST on October 23rd, 2026 Intro to Position You will be critical to building a new, leaner, audience-centric, data-driven app that serves NPR and partnering stations in multi-modal formats. As the Insights Analyst, you will support data-informed decision-making for NPR’s digital ecosystem. Central to this role is hands-on SQL expertise—writing complex queries against massive, unaggregated datasets, translating raw digital behavior into actionable product insights. In this role, you will be the main point of contact to create measurement plans, implement and QC analytics tags, build automated dashboards, and perform deep-dive analyses across app, web, and video platforms. Working closely with digital product teams, the newsroom, and member station leaders, you will apply a blend of data curiosity and technical pragmatism to expand weekly audiences, increase listening hours, and deepen daily habits. This role reports to the Audience Insights Director, Digital Insights. This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU . Responsibilities Advanced SQL Analysis Querying: Independently write, optimize, and streamline complex SQL queries across app, video, and web datasets; regularly handle raw event data, including unnesting nested arrays and struct fields (e.g., BigQuery GA4 export). Tagging Implementation QC: Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager; conduct quality control (QC) and validation of tracking tags across releases. Data Infrastructure Automation: Maintain and optimize scheduled queries, data summaries, and automated reporting pipelines to support sustainable backend data hygiene. Stakeholder Consultation Dashboards: Partner closely with Product and Data Products teams to design, build, and maintain interactive dashboards (e.g., Looker) and establish self-service analytics frameworks for internal stakeholders. Product Optimization Insights: Support product analytics needs for the NPR App, website, and video platforms, extracting actionable user habit and audience retention insights. Data Quality Troubleshooting: Diagnose, investigate, and resolve data discrepancies, tracking errors, or underlying schema issues across reporting tools. Documentation Best Practices: Write clear technical guides, tagging specifications, and documentation for app, video, and website analytics standards. Cross-Functional Collaboration: Partner with product managers, editorial teams, and technical groups to translate business questions into technical measurement plans and data infrastructure updates. The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time. Minimum Qualifications 2+ years of hands-on SQL experience: Demonstrated proficiency writing complex queries from scratch, working with relational databases and enterp

概述 NPR 是一家蓬勃发展、以使命为驱动的多媒体组织，与全国数百家独立公共广播电台合作，制作屡获殊荣的新闻、信息和音乐节目。NPR 的受众重视信息、创造力、好奇心和社会责任——我们的员工也是如此。我们是新闻业和数字媒体到 IT 和开发等多元领域的创新者和领导者。每天，我们的员工和成员电台触动着全球数百万人的生活。在整个组织中，我们正在打造一个协作至关重要、多元声音被倾听、包容是成功关键的工作场所。我们致力于在新闻报道以及 NPR 的每一个角色中做正确的事。这意味着诚信、遵守我们的道德标准以及遵守法律义务是 NPR 每位员工的基本责任。申请截止日期：请在 2026 年 10 月 23 日美国东部时间下午 5：00 前提交您的申请。职位介绍 您将对打造一个全新的、更精简、以受众为中心、数据驱动的应用程序至关重要，该应用以多模态形式服务于 NPR 和合作电台。作为洞察分析师，您将支持 NPR 数字生态系统中基于数据的决策。该角色的核心是实操 SQL 专业知识——针对海量、未聚合的数据集编写复杂查询，将原始数字行为转化为可操作的产品洞察。在该角色中，您将作为主要联系人创建测量计划、实施和质检分析标签、构建自动化仪表板，并跨应用、网络和视频平台进行深入分析。您将与数字产品团队、新闻编辑室和成员电台领导者密切合作，运用数据好奇心和技术务实精神的结合来扩大每周受众、增加收听时长并深化日常习惯。该职位向受众洞察总监、数字洞察汇报。这是一个工会代表职位，受与 NABET-CWA DMU 签订的集体谈判协议条款覆盖。职责 高级 SQL 分析查询：独立编写、优化和精简跨应用、视频和网络数据集的复杂 SQL 查询；定期处理原始事件数据，包括展开嵌套数组和结构字段（例如 BigQuery GA4 导出）。标签实施质检：使用 Google Tag Manager 为 NPR 自有和运营平台开发和管理测量计划；跨版本对跟踪标签进行质量控制（QC）和验证。数据基础设施自动化：维护和优化定时查询、数据摘要和自动化报告管道，以支持可持续的后端数据卫生。利益相关者咨询仪表板：与产品和数据产品团队密切合作，设计、构建和维护交互式仪表板（例如 Looker），并为内部利益相关者建立自助分析框架。产品优化洞察：支持 NPR App、网站和视频平台的产品分析需求，提取可操作的用户习惯和受众留存洞察。数据质量故障排除：诊断、调查和解决报告工具中的数据差异、跟踪错误或底层架构问题。文档最佳实践：为应用、视频和网站分析标准编写清晰的技术指南、标签规范和文档。跨职能协作：与产品经理、编辑团队和技术团队合作，将业务问题转化为技术测量计划和数据基础设施更新。上述职责和责任并非所需职责、责任和技能的详尽列表。可能会分配其他职责，且此职位描述可随时修改。最低资格 2 年以上实操 SQL 经验：展示从头编写复杂查询、使用关系数据库和企业

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