Performance Marketing Manager (BBS869)

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We're looking for a Performance Marketing Manager to own paid media strategy and execution across Meta, Google, TikTok, and Amazon for the Australian market of a well-established clinical skincare brand with a global DTC and retail presence. You will replace an existing agency, take full ownership of paid channel performance, diagnose what is missing strategically, and drive D2C growth back into high gear working directly with the brand's digital and communications team. This is not an execution-only role. You will own the strategy as well as the management, identifying gaps in funnel mix, retargeting, and upper and lower funnel balance, and directing what needs to change. Creative assets come from an in-house designer based on your briefs. If you have hands-on Meta ads experience, a data-driven growth mindset, and prefer the ownership and visibility of an in-house role over the siloed structure of an agency, this role is a strong fit. Why You'll Want to Join You will be paid in USD (bi-monthly: every 15th and 30th) Paid Time Off in accordance with company policy Observance of Holidays per company guidelines 100% remote setup so you can work wherever you're most productive This role requires meaningful overlap with Australian business hours Own the full paid media function for the Australian market of a globally recognized skincare brand High-ownership performance marketing role with direct impact on D2C revenue and brand growth What You'll Work On Paid Media Strategy and Platform Ownership Own strategy and hands-on management across Meta (Facebook and Instagram), Google, TikTok, and Amazon ads for the Australian market Diagnose gaps in the current paid media strategy including retargeting coverage, funnel mix, and upper and lower funnel balance Direct what needs to change and implement improvements with speed and clarity Manage a significant annual paid media budget with full accountability for performance and spend efficiency Creative Briefing and Asset Direction Identify creative needs based on strategic priorities and brief the in-house designer accordingly Ensure creative assets align with platform best practices and campaign objectives Test creative hypotheses and iterate based on performance data Performance Analysis and Reporting Monitor campaign performance across all platforms and surface actionable insights regularly Track key metrics including ROAS, CAC, CTR, conversion rate, and revenue contribution by channel Communicate performance clearly to the digital and communications team with recommended next steps Stay current on platform updates, algorithm changes, and emerging AI ad tools that could improve performance What You Bring Proven hands-on Meta and Facebook ads experience; this is the primary hard requirement for this role Experience managing paid media in-house at an e-commerce brand of similar scale and spend level; in-house brand experience is preferred over agency-only backgrounds given the tendency for agency roles to be siloed by platform Comfortable owning paid media strategy end to end including diagnosing gaps, setting direction, and executing changes independently Data-driven and growth-minded with the ability to pick up a new market and brand quickly Experience managing significant ad budgets with clear accountability for performance outcomes Strong written and verbal English communication skills for briefing creative, reporting to stakeholders, and collaborating with a distributed team Meaningful overlap with Australian business hours Nice to Have Experience across Google, TikTok, and Amazon ads alongside Meta Familiarity with emerging AI ad platforms and tools Background in beauty, skincare, wellness, or consumer DTC brands Experience transitioning a brand from agency-managed to in-house paid media management How to Apply Please include: Your updated resume A short Loom video (1 to 2 minutes) introducing yourself, describing your paid media experience including platforms managed and budget scale,

我们正在寻找一位效果营销经理，负责为一家成熟的临床护肤品牌在澳大利亚市场的Meta、Google、TikTok和Amazon平台制定并执行付费媒体策略。该品牌在全球拥有DTC和零售业务。你将替换现有代理机构，全面负责付费渠道的表现，诊断战略层面的缺失，并与品牌的数字与传播团队直接合作，推动D2C增长重回高速轨道。这不仅仅是一个执行岗位。你将同时负责战略和管理，识别漏斗组合、再营销以及上下漏斗平衡方面的差距，并指导需要改变的方向。创意素材由内部设计师根据你的简报制作。如果你具备实操Meta广告经验、以数据驱动的增长思维，并且更倾向于内部岗位的所有权与可见度，而非代理机构各自为政的结构，那么这个岗位非常适合你。为什么你会想加入我们你将获得美元薪酬（每半月支付一次：每月15日和30日）根据公司政策享有带薪休假按公司准则遵守节假日100%远程办公设置，你可以在最高效的地方工作该岗位需要与澳大利亚工作时间有实质性的重叠为一家全球知名护肤品牌的澳大利亚市场全面负责付费媒体职能高所有权度的效果营销岗位，直接影响D2C收入和品牌增长你将负责的工作付费媒体策略与平台所有权为澳大利亚市场制定Meta（Facebook和Instagram）、Google、TikTok和Amazon广告的策略并亲自管理诊断当前付费媒体策略中的差距，包括再营销覆盖、漏斗组合以及上下漏斗平衡指导需要改变的地方，并以速度和清晰度实施改进管理可观的年度付费媒体预算，对表现和支出效率承担全部责任创意简报与素材指导根据战略优先级识别创意需求，并据此向内部设计师提供简报确保创意素材符合平台最佳实践和广告活动目标测试创意假设，并根据表现数据迭代优化表现分析与报告监控所有平台上的广告活动表现，并定期提供可执行的洞察跟踪关键指标，包括ROAS、CAC、CTR、转化率以及各渠道的收入贡献向数字与传播团队清晰传达表现情况，并提供建议的后续步骤持续关注平台更新、算法变化以及可能提升表现的新兴AI广告工具我们期望你具备经证实的Meta和Facebook广告实操经验；这是该岗位的首要硬性要求有在类似规模和支出水平的电商品牌内部管理付费媒体的经验；鉴于代理机构岗位往往按平台割裂，内部品牌经验优先于纯代理机构背景能够端到端负责付费媒体策略，包括诊断差距、设定方向并独立执行变革以数据为驱动、具备增长思维，能够快速上手新市场和品牌有管理大型广告预算的经验，并对表现结果有明确的责任承担具备较强的英语书面和口头沟通能力，能够简报创意、向利益相关者汇报并与分布式团队协作与澳大利亚工作时间有实质性的重叠加分项除Meta外，还具备Google、TikTok和Amazon广告经验熟悉新兴AI广告平台和工具有美妆、护肤、健康或消费DTC品牌背景有将品牌从代理机构管理过渡到内部付费媒体管理的经验如何申请请包括：你最新的简历一段简短的Loom视频（1至2分钟），介绍你自己，描述你的付费媒体经验，包括管理过的平台和预算规模，

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