Social Media Manager

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Our client, the Institute of Metacognitive Programming (IMCP), is seeking a highly skilled, fully immersive Social Media Manager to lead and elevate the voice of its brand across multiple digital platforms. This is a full-time remote position for someone who lives and breathes social media, deeply understands brand voice, and can create content that engages, educates, and inspires. About the company The Institute of Metacognitive Programming delivers training and certification in Metacognitive Programming, a coaching and leadership methodology designed to shift internal thought-emotional patterns and enable sustainable personal and professional transformation. IMCPs vision is to scale this methodology globally, helping professionals, coaches, and leaders achieve meaningful change through approaches grounded in psychology, neuroscience, and philosophy. As IMCP expands its digital presence—online courses, certifications, group coaching, subscriptions, and other educational offerings—exceptional, resonant social media content is critical for audience engagement, growth, and thought leadership. Key Responsibilities Manage and grow IMCPs social media accounts, including Instagram, Telegram, Threads, VK, TikTok, and other emerging platforms. Deeply understand and internalize the brand voice, rhythm, and visual style, posting content that is consistent with IMCPs values and tone. Create and schedule posts accurately and on time, ensuring precise alignment with the brands messaging. Adapt content for various platforms, maintaining engagement and relevance while respecting each platforms mechanics and audience behavior. Monitor social media performance metrics, analyze audience behavior, and provide actionable insights to improve engagement, retention, and organic growth. Track trends in Reels, sounds, formats, and platform mechanics, applying them strategically and thoughtfully—without following hype for its own sake. Manage audience interactions, including comments and direct messages, with professionalism and authenticity, demonstrating a deep understanding of the product, context, and underlying meanings. Listen to the audience, identify what resonates, detect spikes in reach or engagement, and propose informed solutions to maximize impact. Focus on measurable results: driving organic growth, retention, engagement, loyalty, and lead generation according to strategy and goals. Requirements Proven experience as a Social Media Manager (minimum 2 years) with a portfolio of accounts and campaigns managed. Fluent Russian - necessary to maintain the brand voice, respond to audience comments and messages, and manage content across Russian-language social media platforms. Excellent written communication, grammatical precision, and a refined visual sense. Deep understanding of social media algorithms, organic growth mechanics, and content psychology. Ability to adapt and emulate an author or brand voice while preserving meaning and nuance. Analytical mindset: not just reporting metrics, but interpreting audience behavior and deriving actionable insights. Strong understanding of content psychology: knowing not just what to post, but why it will resonate. Self-motivated, independent, and proactive in problem-solving and content strategy. Our Benefits Work for a globally recognized and fast-growing coaching and training organization. Competitive salary based on experience. Fully remote work with flexible scheduling. High ownership and influence over IMCPs social media strategy and execution. Collaborative, learning-oriented team environment. Opportunity to shape the voice of a thought-leadership brand at a global scale. Originally posted on Himalayas

我们的客户，Institute of Metacognitive Programming（IMCP），正在寻找一位技术高超、完全沉浸式的社交媒体经理，来领导并提升其品牌在多个数字平台上的声音。这是一个全职远程职位，适合真正活在社交媒体中、深刻理解品牌声音，并能够创作出吸引人、教育人并激励人的内容的人。关于公司 Institute of Metacognitive Programming 提供 Metacognitive Programming 的培训和认证，这是一种教练与领导力方法论，旨在转变内在的思维-情绪模式，并实现可持续的个人与职业转型。IMCP 的愿景是将这一方法论扩展到全球，帮助专业人士、教练和领导者通过植根于心理学、神经科学和哲学的方法实现有意义的改变。随着 IMCP 扩展其数字业务——在线课程、认证、小组教练、订阅以及其他教育产品——卓越且有共鸣的社交媒体内容对于受众参与、增长和思想领导力至关重要。主要职责 管理和增长 IMCP 的社交媒体账号，包括 Instagram、Telegram、Threads、VK、TikTok 以及其他新兴平台。深入理解并内化品牌声音、节奏和视觉风格，发布与 IMCP 价值观和语调一致的内容。准确且按时创建和安排帖子，确保与品牌信息传递精确一致。为不同平台调整内容，在保持参与度和相关性的同时，尊重每个平台的机制和受众行为。监测社交媒体绩效指标，分析受众行为，并提供可执行的洞察，以提升参与度、留存率和自然增长。跟踪 Reels、声音、形式和平台机制方面的趋势，并有策略地、深思熟虑地加以应用——而不是为了跟风而跟风。以专业和真实的方式管理受众互动，包括评论和私信，展现对产品、语境和深层含义的深刻理解。倾听受众，识别哪些内容引发共鸣，发现触达或参与度的峰值，并提出有依据的解决方案以最大化影响。专注于可衡量的结果：根据策略和目标推动自然增长、留存、参与、忠诚度和线索生成。要求 已证明的社交媒体经理经验（至少 2 年），并拥有所管理账号和活动的作品集。流利俄语——这是必要的，以维护品牌声音、回复受众评论和消息，并管理俄语社交媒体平台上的内容。出色的书面沟通能力、语法准确性和精致的视觉感。深入理解社交媒体算法、自然增长机制和内容心理学。能够适应并模仿作者或品牌声音，同时保留含义和细微差别。分析型思维：不仅仅是报告指标，而是解读受众行为并得出可执行的洞察。对内容心理学有深入理解：不仅知道该发布什么，还知道为什么它会引发共鸣。自我驱动、独立，并在问题解决和内容策略方面积极主动。我们的福利 为一家全球认可且快速增长的教练与培训组织工作。根据经验提供有竞争力的薪资。完全远程工作，时间安排灵活。对 IMCP 的社交媒体策略和执行拥有高度自主权和影响力。协作式、以学习为导向的团队环境。有机会在全球范围内塑造一个思想领导力品牌的声音。最初发布于 Himalayas

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