Senior Vice President, Segment Marketing

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<p><strong>Senior Vice President, Segment Marketing – Banks &amp; Broker Dealers Segment</strong></p><p>We’re seeking a future team member for the role of&nbsp;Senior Vice President, Segment Marketing&nbsp;to join our&nbsp;Global Client Marketing&nbsp;team. This role is located in&nbsp;New York, NY.</p><p><strong>Overview</strong></p><p>The Senior Vice President, Segment Marketing will drive the marketing strategy for the&nbsp;<strong>Banks and Broker Dealers</strong>&nbsp;segment across global and regional priorities. This role is responsible for shaping segment positioning, go-to-market priorities, and integrated marketing strategies that deepen client engagement and support business growth. Working across a highly matrixed organization, this team member will partner closely with business, commercial, platform, communications, and other marketing teams to translate market opportunity and client insight into impactful marketing programs.</p><p>This is an opportunity for a strategic and commercially minded marketer who brings strong executive presence, deep B2B marketing experience, and the ability to influence across functions and senior stakeholder groups.</p><p><strong>In this role, you’ll make an impact in the following ways:</strong></p><ul style="list-style-type: disc;"><li>Drive the marketing strategy for the Banks and Broker Dealers segment, aligned to global and regional business priorities, market opportunity, and growth objectives.</li><li>Develop deep understanding of the segment, including client needs, pain points, buying centers, and decision-making behaviors across key personas and markets.</li><li>Shape segment positioning, messaging, and value proposition to strengthen relevance and differentiation across global and regional markets.</li><li>Partner with senior stakeholders across business, commercial, platform, communications, and marketing teams to align priorities and deliver integrated go-to-market strategies.</li><li>Lead the development of multi-channel marketing plans spanning digital, events, email, paid and owned media, account-based marketing, and executive engagement.</li><li>Guide the creation of thought leadership, client stories, and marketing content tailored to the segment and its priority audiences.</li><li>Use market research, client feedback, competitive intelligence, and performance data to identify opportunities and refine strategy.</li><li>Establish KPIs and performance measures to evaluate effectiveness, optimize investment, and improve outcomes over time.</li><li>Lead through influence across a global, matrixed organization, fostering strong collaboration and alignment without direct people management responsibility.</li><li>Support both enterprise-wide priorities and region-specific marketing needs to ensure consistency with local relevance.</li></ul><p>&nbsp;</p><p><strong>To be successful in this role, we’re seeking the following:</strong></p><ul style="list-style-type: disc;"><li>12+ years of B2B marketing experience, preferably in financial services or a similarly complex, highly matrixed industry.</li><li>Proven experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes.</li><li>Strong commercial acumen and ability to connect marketing strategy to client engagement, growth, and business performance.</li><li>Deep understanding of integrated marketing, audience strategy, and multi-channel execution.</li><li>Strong analytical mindset with experience using market and performance data to shape decisions and optimize results.</li><li>Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.</li><li>Proven ability to influence senior stakeholders and operate effectively across a complex global organization.</li><li>Experience working across multiple regions, functions, and stakeholder groups to drive alignment and execution.</li></ul>

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