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Job Title: Intern Marketing Automation and Email Nurturing Business Company: Industrial Automation Business (IAB) Location: Hoofddorp, NL Employment Type: Intern (Non-Emp) About the team Omron Industrial Automation Europe supplies machine builders and manufacturers across Europe. Our Digital Marketing and MarCom department runs content, campaigns, social, and demand generation for the EMEA region. We are looking for an intern to own our product nurture emails from start to finish. The assignment When someone downloads content about one of our products, they should hear from us again at the right moment, with something worth reading. You will build these automated drip campaigns in Eloqua, our marketing automation platform, for the products we want to push. You plan the flow, create the content, build the campaign, watch how people respond, and fix what isn't working. The whole chain is yours. AI writes most of the first drafts, so you will use it every day. Your part is steering it and editing the output until it sounds like a person writing to an engineer or a plant manager. You will also research what makes nurture emails work: length, subject lines, structure, calls to action, send timing. Then you read the reports, see which emails get opened and clicked and which get ignored, and rewrite. You won't be alone with Eloqua, but we expect you to get up to speed fast and mostly on your own. Main responsibilities - Flow planning: plan automated drip campaigns that follow up at the right moment when someone downloads content about one of our products. - Campaign building: build and launch these campaigns in Eloqua for the products we want to push, getting up to speed fast and mostly on your own. - AI-assisted content creation: steer AI first drafts and edit them until they sound like a person writing to an engineer or a plant manager. - Research: find out what makes nurture emails work, including length, subject lines, s...

职位名称：市场营销自动化与电子邮件培育实习生
业务公司：工业自动化业务（IAB）
工作地点：荷兰霍夫多普
雇佣类型：实习生（非雇员）

关于团队
Omron工业自动化欧洲为欧洲各地的机器制造商和制造商提供支持。我们的数字营销与MarCom部门负责EMEA地区的内容、活动、社交媒体和需求生成。我们正在寻找一名实习生，从头到尾负责我们的产品培育邮件。

任务
当有人下载关于我们某个产品的内容时，他们应该在合适的时机再次收到我们的消息，并且内容值得一读。你将在我们的营销自动化平台Eloqua中，为我们想要推广的产品构建这些自动化滴灌式活动。你规划流程、创建内容、构建活动、观察人们的反应，并修复不起作用的部分。整个链条都由你负责。AI撰写大部分初稿，因此你每天都会使用它。你的职责是引导它并编辑输出，直到它听起来像一个人在给工程师或工厂经理写信。你还将研究是什么让培育邮件有效：长度、主题行、结构、行动号召、发送时机。然后你阅读报告，看看哪些邮件被打开和点击，哪些被忽略，并进行重写。你不会独自面对Eloqua，但我们期望你能快速上手，并且主要依靠自己。

主要职责
- 流程规划：规划自动化滴灌式活动，在有人下载关于我们某个产品的内容时，于合适的时机进行跟进。
- 活动构建：在Eloqua中为我们想要推广的产品构建并启动这些活动，快速上手并主要依靠自己。
- AI辅助内容创作：引导AI初稿并编辑它们，直到它们听起来像一个人在给工程师或工厂经理写信。
- 研究：找出是什么让培育邮件有效，包括长度、主题行、结……

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