海外广告投放(J21796)

1、负责追觅的海外数字广告媒体渠道的广告投放，根据各营销需求达成相应业务目标；
2、对广告关键数据进行实时监测及优化，整合多方面数据源进行分析并能输出可行性洞察和报表；
3、对Google/Bing广告系统运作机制有深刻的理解，对广告账户的搭建，广告优化有系统性的经验和思路；
4、熟识Google Analytics及Google tag Manager等营销工具，熟练使用office 办公软件；
5、能对广告投放方法与技巧不断创新，同时能与设计团队协作设计高效的广告创意和推广文案；
1、本科学历，1年以上海外主流渠道广告投放工作经验，有品牌电商公司广告投放经验的优先；
2、熟识海外主流媒体渠道的投放技巧、实践以及底层优化逻辑，包括竞价、预算、受众及素材、衡量指标使用；
3、优秀的问题解决能力，多任务处理能力，具有较强的数据敏感性和数据分析能力。

1. Responsible for advertising placement on Dreame's overseas digital advertising media channels, achieving corresponding business goals according to various marketing needs;
2. Conduct real-time monitoring and optimization of key advertising data, integrate multiple data sources for analysis, and produce actionable insights and reports;
3. Have a deep understanding of the operating mechanisms of Google/Bing advertising systems, with systematic experience and approaches to advertising account setup and ad optimization;
4. Familiar with marketing tools such as Google Analytics and Google Tag Manager, and proficient in office software;
5. Able to continuously innovate advertising placement methods and techniques, while collaborating with the design team to design efficient advertising creatives and promotional copy;
1. Bachelor's degree, 1+ years of experience in advertising placement on mainstream overseas channels, preferably with advertising placement experience in brand e-commerce companies;
2. Familiar with placement techniques, practices, and underlying optimization logic of mainstream overseas media channels, including bidding, budgeting, audience and creative assets, and use of measurement metrics;
3. Excellent problem-solving skills, multitasking ability, and strong data sensitivity and data analysis skills.

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