策略部总监

岗位职责：
目标群体针对使用智学网（网手阅系统）进行联考、校考，但未转化付费、且没有GB/C线下渠道/服务匹配的学校客户（24年存量大约有几千所初高中校）。
1、核心任务
建立线上运营及销售探索小组。
通过考试服务群运营/产品直播运营/电销网销等策略达成转化付费（校均客单价0.5~1w/年）。
岗位职责
2、策略制定与执行
制定并执行线上运营及销售策略，以提高转化率和客户满意度。
管理考试服务群运营、产品直播运营、电销网销等多渠道营销活动。
3、市场分析与客户洞察
分析校方付费决策人/需求，设计符合客户需求的运营流程和工具。
快速学习和理解产品，与产品/市场团队配合挖掘卖点/销点。
4、数据驱动的决策
利用数据分析工具监控营销活动效果，优化运营策略。
定期汇报运营数据，为高层决策提供支持
1、教育背景：本科及以上学历，市场营销、商业管理、教育技术等相关专业优先。
工作经验
2、工作经验：至少3年以上线上运营及销售经验，有教育行业背景者优先。具备0-1项目经验，能够独立制定并执行运营策略。
3、核心能力：
①策略思考能力：能够从宏观角度规划运营策略，具备创新探索能力。
②销售敏感度：能够准确分析客户需求，设计有效的运营流程和工具。
③快速学习能力：能够迅速掌握产品知识，与团队协作挖掘产品卖点

Job Responsibilities:
Target group: school customers who use Zhixue.com (Wangshouyue system) for joint exams and school exams but have not converted to paid users, and do not have GB/C offline channel/service matching (there are approximately several thousand junior high and high schools in the 2024 existing stock).
1. Core Tasks
Establish an online operations and sales exploration team.
Achieve paid conversion through strategies such as exam service group operations/product livestream operations/telesales and online sales (average customer unit price per school 0.5~1w/year).
Job Responsibilities
2. Strategy Formulation and Execution
Formulate and execute online operations and sales strategies to improve conversion rates and customer satisfaction.
Manage multi-channel marketing activities such as exam service group operations, product livestream operations, and telesales and online sales.
3. Market Analysis and Customer Insights
Analyze school-side payment decision-makers/needs, and design operational processes and tools that meet customer needs.
Quickly learn and understand products, and work with product/market teams to identify selling points/sales points.
4. Data-Driven Decision-Making
Use data analysis tools to monitor the effectiveness of marketing activities and optimize operational strategies.
Regularly report operational data to support senior management decision-making.
1. Educational Background: Bachelor's degree or above, majors such as marketing, business management, educational technology, etc. preferred.
Work Experience
2. Work Experience: At least 3 years of online operations and sales experience, with a background in the education industry preferred. Possess 0-1 project experience and be able to independently formulate and execute operational strategies.
3. Core Competencies:
① Strategic thinking ability: Able to plan operational strategies from a macro perspective and possess innovative exploration ability.
② Sales sensitivity: Able to accurately analyze customer needs and design effective operational processes and tools.
③ Quick learning ability: Able to quickly master product knowledge and collaborate with the team to identify product selling points.

⚑ 岗位信息收录自公开招聘页（国内官方招聘渠道），以雇主官网为准