海外IMC(J46644)

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核心职责
市场洞察与策略制定：
深入调研和分析目标市场的行业趋势、竞争格局、消费者画像、文化习俗、媒体习惯及法规政策。
基于公司全球营销战略和本地市场洞察，制定并主导实施针对目标市场的年度/季度整合营销传播策略与计划。
明确市场定位、核心信息传递和差异化优势。
整合营销战役策划与执行：
策划并主导执行涵盖线上线下、付费与免费渠道的整合营销战役（包括但不限于品牌广告、数字营销、内容营销、社交媒体营销、搜索引擎营销、公关活动、事件营销、KOL/KOC合作、联盟营销等）。
本地化与内容管理：
主导营销素材（网站、广告创意、宣传资料、社交媒体内容、邮件营销等）的本地化工作，确保内容在语言、文化和语境上高度契合目标受众。
策划并监督创作符合本地市场需求的原创营销内容。
管理本地社交媒体账号，制定内容日历，提升粉丝互动和社区活跃度。
合作伙伴与代理商管理：
识别、评估、筛选和管理目标市场的本地营销合作伙伴、广告代理商、公关公司、KOL/KOC等。
有效管理合作关系，设定明确目标，监控执行质量与效果，确保投资回报率。
预算管理与效果评估：
负责目标市场营销预算的规划、分配和管理，确保资源高效利用。
跨部门与跨区域协作：
确保营销策略在本地市场的有效落地，同时反馈本地洞察以影响全球策略。
任职资格
教育背景：
市场营销、商业管理、传播学、广告学或相关领域的学士学位（硕士优先）。
工作经验：
5年以上市场营销经验，其中至少3年专注于国际市场营销或IMC领域。有在国际市场成功策划和执行整合营销传播战役的实操经验。
有丰富的数字营销经验（SEM, SEO, Social Media Ads, Display, Email Marketing等）。
核心技能：
卓越的跨文化沟通与理解能力： 深刻理解文化差异对营销的影响，能与不同文化背景的同事、合作伙伴和客户有效沟通。
战略思维与规划能力： 能够制定清晰、可执行的市场营销战略。
数据分析能力： 精通数据分析工具（Google Analytics, 广告平台分析等），善于从数据中提炼洞察，驱动决策优化。
项目管理能力： 能同时管理多个项目，把控时间、预算和质量。
个人特质：
积极主动，结果导向，自我驱动力强。
出色的解决问题能力和应变能力，能适应快速变化的国际市场环境。

Core Responsibilities
Market Insights and Strategy Development:
Conduct in-depth research and analysis of industry trends, competitive landscape, consumer profiles, cultural customs, media habits, and regulatory policies in target markets.
Based on the company's global marketing strategy and local market insights, develop and lead the implementation of annual/quarterly integrated marketing communication strategies and plans for target markets.
Define market positioning, core messaging, and differentiated advantages.
Integrated Marketing Campaign Planning and Execution:
Plan and lead the execution of integrated marketing campaigns covering online and offline, paid and organic channels (including but not limited to brand advertising, digital marketing, content marketing, social media marketing, search engine marketing, PR activities, event marketing, KOL/KOC partnerships, affiliate marketing, etc.).
Localization and Content Management:
Lead the localization of marketing materials (websites, advertising creatives, promotional materials, social media content, email marketing, etc.) to ensure content is highly aligned with target audiences in language, culture, and context.
Plan and oversee the creation of original marketing content that meets local market needs.
Manage local social media accounts, develop content calendars, and enhance fan engagement and community activity.
Partner and Agency Management:
Identify, evaluate, screen, and manage local marketing partners, advertising agencies, PR firms, KOLs/KOCs, etc. in target markets.
Effectively manage partnerships, set clear objectives, monitor execution quality and effectiveness, and ensure ROI.
Budget Management and Performance Evaluation:
Responsible for the planning, allocation, and management of target market marketing budgets to ensure efficient use of resources.
Cross-functional and Cross-regional Collaboration:
Ensure effective implementation of marketing strategies in local markets while feeding back local insights to influence global strategies.
Qualifications
Education:
Bachelor's degree in Marketing, Business Management, Communication, Advertising, or related fields (Master's preferred).
Work Experience:
5+ years of marketing experience, with at least 3 years focused on international marketing or IMC. Hands-on experience in successfully planning and executing integrated marketing communication campaigns in international markets.
Rich experience in digital marketing (SEM, SEO, Social Media Ads, Display, Email Marketing, etc.).
Core Skills:
Exceptional cross-cultural communication and understanding: Deep understanding of the impact of cultural differences on marketing, able to communicate effectively with colleagues, partners, and clients from different cultural backgrounds.
Strategic thinking and planning: Ability to develop clear, actionable marketing strategies.
Data analysis: Proficient in data analysis tools (Google Analytics, ad platform analytics, etc.), skilled at extracting insights from data to drive decision optimization.
Project management: Ability to manage multiple projects simultaneously, controlling time, budget, and quality.
Personal Attributes:
Proactive, results-oriented, with strong self-motivation.
Excellent problem-solving and adaptability skills, able to adapt to rapidly changing international market environments.

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