Senior Growth Manager

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TL;DR

🌎 Remote-first, Europe-based (must be within CET +/-3 hours)

🍰 Competitive salary + eVSOPS

🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital…

🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more

🚀 Why join

- Scale-up with $10.3M in funding from top-tier investors.

- Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline.

- Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.

- You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive.

- We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.

- Remote-first, but we get together regularly - company-wide and as a team.

- The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype.

WHAT WE’RE BUILDING

We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month.

Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.

Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program.

🌟 YOUR MISSION

- Demand Gen

- You own and run integrated campaigns for key moments - product launches, category events, funding announcements

- You own and run our flagship program, the GTM10 Awards, end-to-end, and leverage community opportunities

- You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline

- You run always-on campaigns alongside the big moments, so pipeline isn't just spiky around launches

- Product Marketing

- You own positioning and messaging for new features and releases, translating product updates into customer-facing narratives

- You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.

- You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.

- Micro-Influencer:

- You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.

- You'll work closely with Stefan (CEO) and Philipp (CoS), alongside Andrea (content/SEO) and Julia (partnerships), plus freelance design support and the sales team.

ABOUT YOU

Required

- Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.

- At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.

- LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins

- A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic.

- An excellent sense of design - you know what great looks like.

- Organized and autonomous - you manage multiple workstreams without dropping things.

- Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.

- Excellent English - sharp, clear, persuasive copy across formats.

Nice-to-haves

- SEO/GEO Experience

- Experience with CMS toolings (e.g. Framer, Webflow…)

- Experience in a PLG or referral/WoM context

BENEFITS

❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook https://www.notion.so/59cf404a0de5444ab0732ec905925179. We have some compelling perks and benefits.

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