Head of Brand & Design - São Paulo (Hybrid)

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<div class="content-intro"><p><strong>Clara is the leading platform in Latin America for companies to execute and manage every payment operation.</strong> More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.</p></div><h2><strong>About the Role</strong></h2>
<p>We're looking for someone who gets a kick out of turning "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow — by next week, not next quarter. You'll define how Clara looks, sounds, and feels everywhere our customers, prospects, and candidates encounter us: product, marketing, sales materials, events, social, recruiting, and the office itself.</p>
<p>This isn't a brand governance role. It's a build role. You'll set the visual identity and voice, create the systems that let the rest of the company ship on-brand work fast, and lead the designers, writers, and producers who bring it to life — with AI doing serious heavy lifting on production, personalization, and scale.</p>
<p>You'll join at a stage where Clara's brand is still being defined region-wide. That means real license to shape it — and real accountability for making it distinctive, consistent, and something customers and employees are genuinely proud to be associated with.</p>
<p>You'll report to the Head of Design and partner closely with Product, Marketing, and Clara's founders on the moments that define the brand.</p>
<hr>
<h2><strong>What You'll Do</strong></h2>
<ul>
<li>Own Clara's brand identity end to end: visual system, voice and tone, and the narrative that ties product, marketing, and culture together — and be accountable for whether it lands, not just whether it looks good.</li>
<li>Build and lead a brand team — designers, writers, motion and production talent — recruiting exceptional people and creating the conditions for them to do their best work.</li>
<li>Build AI-powered brand production tooling: design and ship the workflows, templates, and AI-assisted systems that let non-designers across Clara produce on-brand work without bottlenecking every asset through your team. Think prompt libraries, generative image workflows, copy scaffolding, automated asset resizing — built and iterated, not just imagined.</li>
<li>Prototype fast, validate faster: go from brand brief to working asset or system in days, test it against real usage and perception, kill what doesn't work, and scale what does.</li>
<li>Set up the operating rhythm for brand work — intake, briefs, reviews, approvals — so work moves quickly without sacrificing quality.</li>
<li>Lead by making when it counts: concept development, art direction, and hands-on craft on Clara's highest-stakes brand moments — launches, campaigns, major events, the moments people remember.</li>
<li>Partner with Product Marketing, Growth, and Sales to ensure brand shows up consistently across every customer touchpoint, from the website to the sales deck to the app itself.</li>
<li>Partner with People and Recruiting to make Clara's employer brand as sharp and intentional as its customer-facing brand.</li>
<li>Establish the metrics and feedback loops that show whether brand investment is working — awareness, perception, consistency, and business impact — and report on it in plain, honest terms.</li>
</ul>
<hr>
<h2><strong>Who You Are</strong></h2>
<p><em>We're looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.</em></p>
<h2><strong>Must haves</strong></h2>
<p>8+ years in brand, creative, or design leadership, including experience building or scaling a brand function at a high-growth company, agency, or in-house creative team.</p>
<p>A portfolio of brand work you've led end-to-end — identity systems, rebrands, or campaigns that measurably shaped how a company was perceived.</p>
<p>A track record of hiring, developing, and leading high-performing creative teams.</p>
<p>Strong operational instincts: you've built creative processes that scale, and you can explain them clearly — not just describe good taste.</p>
<p>Hands-on experience using AI in creative production — not just a point of view on it, but actual workflows you've built or adopted to scale output without diluting quality. You've shipped things using generative tools, not just experimented with them.</p>
<p>Excellent craft across visual identity, typography, voice, and motion, with the judgment to know when to lead by example and when to delegate.</p>
<p>Comfort partnering with Marketing, Product, Sales, People, and executive leadership — strong written and verbal communication in English.</p>
<p>A bias toward building and shipping over speccing and aligning — you'd rather put a rough version in front of people this week than circulate a perfect brief next month.</p>
<h2><strong>Nice to haves</strong></h2>
<p>Background in fintech, B2B SaaS, or another trust-driven category — what matters most is a track record of building brands people remember, but the context helps.</p>
<p>Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO, and AR.</p>
<p>Experience working directly with founders or C-level on brand-defining moments.</p>
<p>Startup or small-team experience where you owned something end to end, from idea to production.</p>
<p>&nbsp;</p>
<p><strong>Where we work</strong></p>
<p>This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks.</p><div class="content-conclusion"><h2>Why Clara</h2>
<ul>
<li><strong>A high talent-density team</strong> driven to make an impact in Latin America — low ego, high ownership.</li>
<li>Competitive salary and stock options (ESOP) from day one.</li>
<li>An annual learning budget and accelerated development paths.</li>
<li>English is our working language, with Spanish and Portuguese every day.</li>
</ul>
<h2>How we work</h2>
<ul>
<li><strong>Clarity</strong> — Open and direct communication: we say what we mean and give context where it matters.</li>
<li><strong>Simplicity</strong> — If it can be simpler, it should be.</li>
<li><strong>Ownership</strong> — We own everything we do, end to end. When something needs to happen, we don't wait.</li>
<li><strong>Pride</strong> — We hold ourselves to a high standard, and it shows in what we deliver.</li>
<li><strong>ABC (Always Be Changing)</strong> — We adapt fast, embrace change, and keep learning.</li>
<li><strong>Inclusivity</strong> — Diverse ideas, stories and perspectives build a better Clara.</li>
</ul>
<p>If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.</p></div>

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