Business Analyst - Growth & User Acquisition

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<p><strong>Help us decide how to scale our games and where to invest to maximize growth!&nbsp;</strong></p>
<p><span style="font-size: 10pt;">We're looking for a Business Analyst - Growth &amp; User Acquisition to help decide how Wildlife should grow its portfolio, scale its player base, and invest our marketing budget. You’ll be part of Product Marketing team at Wildlife Studios.</span></p>
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<p data-path-to-node="5">Our team is where the growth strategy for our games takes shape. We take our titles, put them in front of real players, and ask: how do we make this work at a massive scale? That means figuring out not just who wants to play, but how to find them and acquire them efficiently. You'll work across experimentation, modeling, product analytics, market and distribution strategy, and investment decisions. You'll need to understand the product, challenge assumptions, figure out what the data can actually tell us, and turn that into a clear recommendation: who should we target, how do we reach those players, and how much should we invest?</p>
<p data-path-to-node="6">We work with games across their entire lifecycle, driving growth for titles played by millions. Throughout that journey, the work is the same: understand the product deeply, dig into the data, optimize performance, and figure out the best strategy to distribute and scale it.</p>
<p data-path-to-node="7">If you like working in a dynamic place, digging into complex data to drive strategic investment decisions, and sitting close to the product to build true growth strategies rather than just executing downstream, this is the seat.</p>
<p><span style="font-size: 10pt;"><strong>What you'll do</strong></span></p>
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<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Analysis and experimentation:</strong> Analyze player and game performance across engagement, monetization, and cost of acquisition, turning data into a clear read and recommendation. Help design and evaluate tests, from concept tests to soft launches, and be clear about what the data can and cannot prove.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Distribution strategy:</strong> Help shape how a new game reaches players, including which markets, channels, audiences, and creative angles to test and at what cost. Analyze where investment should go across platforms like Meta, Google, and TikTok, and understand what each platform is actually optimizing&nbsp;</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Support kill, iterate, and scale decisions:</strong> Build the analysis and recommendations behind key product decisions, bringing a clear view of what the data tells us and what we should do next.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Modeling under uncertainty:</strong> Work with early LTV, payback, and market-size models where data is limited. Understand the assumptions behind them and use them to inform investment and growth decisions.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Launch strategy:</strong> For the games that graduate, help shape how they go global, including which markets open when, how fast to ramp, and how much to invest.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Problem prioritization:</strong> New games generate more questions than we can answer. Use judgment to identify the problems and analyses most likely to change a product or investment decision, and proactively drive them forward.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Cross-functional teamwork:</strong> Work alongside the game team, product, and creative across a title's whole life. Bring the market and player read into product discussions, including what players are responding to and what the numbers say the game still has to fix. Bring the product reality back into how the game gets positioned and distributed.</span></li>
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<p><span style="font-size: 10pt;"><strong>What you'll need</strong></span></p>
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<li style="font-size: 10pt;"><span style="font-size: 10pt;">Bachelor's degree in Engineering, Computer Science, Statistics, Economics, Business, or equivalent practical experience.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong analytical, organizational, and communication skills — you can explain a model to someone who will never read the code.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Working proficiency in SQL, plus Python or R.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Comfort with incomplete data and questions that arrive badly defined.</span></li>
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<p><span style="font-size: 10pt;"><strong>Nice to have</strong></span></p>
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<li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating performance.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with large datasets, BI tooling, or building data pipelines.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Previous experience in user acquisition, performance marketing, growth, banking, or consulting.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with the mobile gaming industry landscape.</span></li>
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<p><span style="font-size: 10pt;"><strong>More about you</strong></span></p>
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<li style="font-size: 10pt;"><span style="font-size: 10pt;">Proactive and autonomous; you drive initiatives without waiting for instructions, while ensuring necessary visibility and buy-in from key stakeholders.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">Thrives in high-demand environments and excels at prioritization.</span></li>
<li style="font-size: 10pt;"><span style="font-size: 10pt;">An exceptional communicator who can influence others — including telling a stakeholder their idea won't work, with the data to support it.</span></li>
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<h1><span style="font-size: 10pt;"><strong>About Wildlife</strong></span></h1>
<p><span style="font-size: 10pt;">Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Today, we have offices in Brazil, Argentina, Ireland, and the United States. Here, we create games that will excite, intrigue, and engage our players for years to come!</span></p>
<h1><span style="font-size: 10pt;"><strong>Equal Opportunity</strong></span></h1>
<p><span style="font-size: 10pt;">Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, colour, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.</span></p>
<p><span style="font-size: 10pt;">We're committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.&nbsp;</span></p>
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