Senior Strategist Freelance (Creative), UK Based, Immediate Start Preferred

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About Kyra Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Senior Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for fashion, beauty, cpg, sports accounts that are not only beautiful—but effective. This role is ideal for a savvy senior strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

Immediate Start Preferred
Duration - 1 month, possible extension.

Reporting to : Strategy Director

What You’ll Be Doing 💡 Strategic Campaign Development
Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

Write high-quality briefs and strategic decks that inspire both clients and creators

📊 Insights, Data & Measurement Strategy
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs

Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

🔍 Trend Forecasting & Cultural Analysis
Handle cultural listening, market research, and platform trend tracking within the fashion, beauty, cpg, sports categories

Translate emerging insights into actionable campaign ideas and brand opportunities

Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

📞 Client Engagement & Strategic Advisory
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring 🔑 Strategy Experience in the Creator Space
4–6 years in strategy, planning, insights, or branded content—ideally in a creator, fashion, beauty, cpg or sports etc, or social-first brand

Experience implementing / using AI tools into your workflows.

Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

💄 TikTok Fluency
Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.

Able to translate brand identities into authentic, scroll-stopping creator content

📈 Data-Driven Thinking
Comfortable working with performance metrics, audience data, and platform insights

Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️ Creative & Commercial Acumen
Exceptional brief-writing, storytelling, and presentation skills

Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

What Makes You Stand Out
A hybrid thinker who blends logic with creativity, intuition with structure

Experience owning strategy across multiple live campaigns and strategic touch-points

Passion for beauty, social culture, and pushing the boundaries of what creator content can do

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy .
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