TUM Project Study: Earned LinkedIn Media for Enterprise

免费注册后解锁"你的匹配分 vs 高分画像"与个人技能缺口。

About us Mediacharge GmbH is a Munich-based, internationally oriented marketing agency with ten years of experience in cutting-edge marketing for international enterprises. Operating in 14 languages, we combine first-tier strategic consulting with hands-on operational excellence, measured against business results.
Project description (TUM Project) This project study explores what turns an enterprise’s own people into LinkedIn voices that measurably drive Sales, Recruiting or Employer Brand. Using Mediacharge and its enterprise clients as the case environment, it examines how earned media, meaning content published by real people rather than paid brand channels, creates business impact.
The project combines a business strategy perspective - objectives, the right people and measurable outcomes - with a content and platform perspective, focusing on talent profiles, content types, success patterns and the time it takes to build an effective voice.
Objectives of the project study to classify enterprise objectives for earned LinkedIn media (Sales, Recruiting, Employer Brand),

to identify which talent profiles and content types work best for each objective,

to derive success patterns, including what it takes and how long it takes to see results,

to develop one strategy blueprint per objective and an impact model to measure business effect.

Main task and methodology Students explore the topic through research, interviews and real enterprise cases (month 1), classify goals, talent profiles and success patterns (month 2), and build strategy blueprints, a final report and a pitch to Mediacharge leadership (month 3). Recommended methods include desk research, expert interviews, enterprise case analysis, benchmarking and impact modelling.
Student requirements Students are fascinated by marketing at international enterprise scale, work analytically and build things that hold up in practice. Strong results open the door to a next conversation with Mediacharge.
Project scope and application Preferred scope: 3 months in three phases: Explore, Analyse, Build
Number of students: 3–5
Supervision: A Mediacharge supervisor with direct input from enterprise practice; final pitch to leadership
Client access: Mediacharge enterprise clients, on request and case by case
Research budget: €2,000, released for a defined purpose agreed with the supervisor
Find more English Speaking Jobs in Germany on Arbeitnow

关于我们 Mediacharge GmbH 是一家总部位于慕尼黑的国际化营销机构，拥有十年为国际企业提供前沿营销服务的经验。我们以14种语言运营，将一流的战略咨询与扎实的运营执行力相结合，并以业务成果作为衡量标准。
项目描述（TUM项目） 本项项目研究探讨是什么让企业自身员工成为LinkedIn上可 measurably 驱动销售、招聘或雇主品牌的发声者。以Mediacharge及其企业客户作为案例环境，研究 earned media——即由真实人物而非付费品牌渠道发布的内容——如何创造商业影响。
该项目结合商业战略视角——目标、合适的人选和可衡量的成果——与内容和平台视角，聚焦人才档案、内容类型、成功模式以及建立有效发声所需的时间。
项目研究目标 对企业 earned LinkedIn media 的目标进行分类（销售、招聘、雇主品牌），

确定哪些人才档案和内容类型最适合各个目标，

提炼成功模式，包括需要具备什么条件以及多久能看到结果，

为每个目标制定一份战略蓝图，并开发一个衡量商业影响的影响模型。

主要任务与方法 学生通过研究、访谈和真实企业案例探索该主题（第1个月），对目标、人才档案和成功模式进行分类（第2个月），并构建战略蓝图、最终报告以及向Mediacharge领导层的提案汇报（第3个月）。推荐方法包括案头研究、专家访谈、企业案例分析、基准分析和影响建模。
学生要求 学生对国际企业规模的营销充满热情，具备分析能力，并能构建经得起实践检验的成果。优秀成果将有机会与Mediacharge进行后续对话。
项目范围与申请 首选范围：3个月，分为三个阶段：探索、分析、构建
学生人数：3–5人
指导：一名Mediacharge导师，并直接获得企业实践输入；最终向领导层提案汇报
客户接触：Mediacharge企业客户，按需且逐案提供
研究预算：€2,000，用于与导师商定的明确用途
在Arbeitnow上查找更多德国英语工作机会

⚑ 岗位信息收录自公开招聘页（公开招聘平台），以雇主官网为准