CRM Manager
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地球之母是一家快速增长的以订阅为主的DTC品牌,在荷兰、DACH、法国和全球四个活跃市场销售洗衣片、洗碗片、香料珠和家居清洁产品。这是一个新设立的职位,围绕明确的使命:通过更智能的生命周期营销来提高客户保留率和终身价值。订阅是业务的基石,下一阶段的增长来自于重新激活流失的订阅者和一次性买家,不仅……
职位描述 · 原文
Mother's Earth is a fast-growing, subscription-first DTC brand selling laundry sheets, dishwasher sheets, scent beads, and household cleaning products across four live markets: Netherlands, DACH, France, and Worldwide. This is a newly created role built around a clear mandate: grow retention and lifetime value through smarter lifecycle marketing. Subscription is the core of the business, and the next stage of growth comes from reactivating subscribers and one-time buyers who've drifted, not jus…
公司 · Company
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